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About us


About us

LuvLoops (pronounced love-loops) is a jewellery brand located in one of the most fashionable cities in the world - London - and focuses on sustainable high-quality jewellery that fits your everyday look.

At Luvloops Jewellery, we believe that love and connection are the most powerful forces in the world. 

Our brand is built on the idea that every piece we create should not only adorn but also inspire. We draw inspiration from our customers, who have been a constant source of creativity and motivation for us.

LuvLoops stands for crafting jewellery that tells your stories, encapsulates your memories, and conveys your emotions. Each piece is a symbol of the unique journey you've traveled, the love you've shared, and the dreams you've chased.

Our mission is to provide you with jewellery that resonates with your experiences, values, and aspirations. We aim to inspire you, just as you have inspired us. With every LuvLoops creation, we seek to celebrate life's precious moments, express love, and spark a sense of wonder and inspiration.

Our commitment to quality craftsmanship and attention to detail ensures that each piece is not just an accessory but a reflection of your individuality and the meaningful moments that shape your life.

LuvLoops isn't just about jewellery; it's about celebrating you and the incredible journey you're on. We are honored to be a part of your story, and we are dedicated to helping you carry a piece of inspiration and love with you, wherever you go.


Where it started

Back in 2019, I was feeling stuck and uninspired in my life. I was craving something more, but I didn't know what it was or how to find it. Then, the pandemic hit the world like a freight train, and everything came crashing down. I lost my job at the beginning of it all, and I felt like I had hit rock bottom.

Those early days of the pandemic were some of the darkest of my life. I was living off my savings and struggling with feelings of depression, fatigue, and confusion about my future. But then, something unexpected happened. In the midst of all the chaos and uncertainty, an idea that had been brewing in my mind for years started to take hold. I wanted to create a jewellery brand that would allow me to connect with the precious memories of my past and celebrate the moments that mattered most.

It wasn't easy to get started, but I was determined to turn this difficult situation into an opportunity. I poured all my energy into bringing this dream to life, and with each step forward, I felt my spirits lift. The process of creating something beautiful and meaningful gave me a sense of purpose and direction that I had been lacking for so long.

Today, my jewellery brand is a testament to the power of resilience and the importance of holding onto hope, even in the darkest of times. It's a reminder that our greatest challenges can also be our greatest opportunities, and that we have the power to create something beautiful out of even the toughest situations.

As I look back on the journey of LuvLoops, I am filled with an overwhelming sense of gratitude and joy. This brand has brought me so much happiness, not just through the act of creating beautiful jewellery, but through the incredible connections I've made with all of you amazing people.

When I started LuvLoops, I had a vision of creating a brand that was more than just a business. I wanted to create a community of people who shared a love of beauty, meaning, and heartfelt connections. And over time, that's exactly what happened. I've had the privilege of hearing your stories, celebrating your triumphs, and standing with you through the tough times. And every day, I feel incredibly blessed to be a part of your lives.

It's been a challenging journey, to be sure. There have been moments when I've felt overwhelmed or uncertain about the future. But through it all, one thing has remained constant: my passion for creating jewellery that is meaningful, affordable, and empowering. I want each piece to reflect your unique story, to be a reflection of your personal style, and to bring you joy and comfort every time you wear it.

I'm committed to continuing to grow this brand and this community, and I'm excited to see what the future holds. Thank you for being a part of this journey with me, and for allowing me to be a part of yours. Together, we'll keep spreading love, positivity, and joy through the power of beautiful jewellery. 

Affordable and meaningful jewellery

As someone with sensitive skin, I've always struggled to find affordable jewellery that didn't leave me feeling uncomfortable or irritated. And as I looked for higher-quality options, I often found myself priced out of the market.

That's why, when I founded LuvLoops, I knew that affordability and quality had to go hand in hand. I was determined to create a brand that offered beautiful, high-quality pieces that wouldn't break the bank. I wanted to make jewellery that was accessible to everyone, regardless of their budget.

It took a lot of research and testing to find the right materials for LuvLoops. But eventually, I discovered two options that stood out from the rest: Gold Vermeil and Gold-Filled Jewellery. These materials offered the perfect combination of quality, affordability, and hypoallergenic properties. And I knew that they were the perfect choice for the pieces I wanted to create.

Today, I'm proud to say that LuvLoops uses both Gold Vermeil and Gold-Filled Jewelry in our designs. Each piece is carefully crafted to be long-lasting, easy to maintain, and gentle on even the most sensitive skin. And I'm thrilled to be able to offer these beautiful pieces to anyone who loves beauty, quality, and affordability as much as I do.

It's an incredible feeling to see others appreciate the ideas and creations that I pour my heart into. Knowing that my work is valued and cherished by others has been a real source of joy and confidence for me.

As someone who's always loved expressing my creativity through design, there's nothing more fulfilling than creating something truly special for others. And it's been an incredible journey to watch LuvLoops grow and evolve over time, as more and more people discover and fall in love with our unique pieces.

But for me, the real joy comes from seeing how each of you styles and wears LuvLoops in your own unique way. It's amazing to see how one piece can take on a completely different look or meaning depending on who's wearing it. And I truly believe that our jewellery has the power to bring out the inner strength and confidence in everyone who wears it.

So, to all of you who have embraced LuvLoops and made it a part of your own personal style, thank you. I'm so grateful for each and every one of you, and I can't wait to see where this journey takes us next.

I hope this is helpful and I would love to connect with you so please go follow us on @luvloopsjewellery and I'd love to see more of your lovely comments below!

(I am so sorry that for some reasons, the system doesn't allow me to reply to your comments so if you are wonder why are we are a sustainable brand? Please check out this blog post here: Meet Our Markers and Our Sustainable Packaging)


With love,

Essa xx




Hi, why is the brand sustainable?



I wanted to know how your brand is sustainable and details about your materials sourcing and manufacturing process. I was not able to find any information about it online.



Love the design and I am so close to purchasing from you.

Could you please let us know about your sustainability policy on the manufacturing and materials procuring of the jewellery?
Much luv!


Hiya , would it be possible to see a photo of the solar Luna and the flower petal earrings tried on ?

Kind regards


Hi! Just wondering, you mentioned that the brand was sustainable. Could you please provide more detail on how exactly is the brand sustainable? Are the metals upcycled? Is this packaging sustainable? etc.

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